Category: DraftMessage.com

Press releases are alive and well. They’re a staple of the PR professional’s world helping them to increase brand visibility and awareness, that is, providing they’re well written. If you’re sending releases but struggling to land coverage, it’s time to go back to the drawing board and rethink what you’re communicating and how. To help spark some inspiration, we’ve gathered...

As public relations professionals, we’ve mastered the art of writing a press release[1]. Catchy headline? No problem. Securing that perfect quote from the CEO? Easy. When it comes to crafting that ideal, newsworthy press release, we’ve got it down. So there’s nothing quite like the feeling of sending it out to your list of media contacts and having it fall flat....

One of the questions we get asked the most in public relations is how to email a press release. This seems to stump a lot of people. But the good news is that it’s easier than you probably think. I’m guessing you’re reading this as you’ve written one and are now eager to send out a press release email to...

Every marketer should know how to write an effective press release. They’re essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists[1] are extremely busy and only respond to the best pitches[2]...