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How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.

How to Write a Social Media Press Release

Strapped with a small advertising budget, Blendtec[1]‘s marketing director Jeff Robe, took a chance in trying to change the brand’s reputation. Blendtec was largely known as a commercial manufacturer of high-end blenders for restaurants, Starbucks franchises and more. Robe created the Will It Blend?[2] video series, hosted by company founder Tom Dickson and aimed at showing the powerful ability of...