How to Write a Social Media Press Release

Strapped with a small advertising budget, Blendtec[1]‘s marketing director Jeff Robe, took a chance in trying to change the brand’s reputation.  Blendtec was largely known as a commercial manufacturer of high-end blenders for restaurants, Starbucks franchises and more. Robe created the Will It Blend?[2] video series, hosted by company founder Tom Dickson and aimed at showing the powerful ability of...

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